RUOYU

CHEN




 
After graduating, I started working as a creative designer for the creative agency Cousin Labs, focusing on collaborating with clients and internal creative teams to design high quality 2D and 3D visual assets for branding, social media, and advertising campaigns. 

I’m highly involved in the creative pipeline, from market and trend research, creative strategizing, preparing design decks and presentations for clients, to developing mockups and finally polished deliverables.  

I primarily use Figma, Photoshop, Illustrator, and After Effects to create static and motion design assets, with Cinema 4D as an additional tool in certain asset requirements. Based on internal feedback, I would go through iterations  on designs based on creative team review as well as market feedback, and deliver in various formats based on client’s requirement, supporting digital ads, social content, and presentation materials in required timeline. 




Some of my clients include:










Work Example: 

Here are selected social assets I created for Ladder. Working with a young brand without a defined visual system, I helped establish a visual language that they could apply across social, motion, and campaign work. These explorations informed the foundation of Ladder’s broader rebrand, balancing strong typographic structure with expressive, high-impact visuals. 

 At the ideation stage, I leveraged generative AI tools (ChatGPT, KREA, Midjourney) to rapidly explore concepts and produce early-stage mockups. For the final layout, I primarily used Figma while also using Photoshop to edit the image materials. 



I was tasked to also create iterations on text copy and designs based on creative team review and client feedback, and making deliverables in different aspect rations supporting different platforms, such as digital ads, social content, etc.  From ideation to final delivery, this campaign went through a number of iterations.